About

A little bit about us.

We’d rather sell you, than ourselves. But here’s a bit about us, now that you’re here.

BrandAid was founded in Dunedin by Luke Johnston in 2004.
We’re small, you don’t have to be

Over the last two decades we’ve worked on things as big as global tv campaigns, and small as local peanut butter launches. Our size and location don’t impact our output.

The &Friends Model

By “friends” we mean the most talented people we can find, not just the closest person in the room. The best collaborators are brought in to suit your project — they could be project managers, producers, strategists, copywriters, illustrators, photographers, artists, directors, cultural consultants, or even a pilot in the Northern Highlands of Papua New Guinea.

Different makes a difference

If you want to look, feel, and sound like all your competitors you’ve come to the wrong place. Instead of being inspired by the status quo and category norms, we question them. There’s always a better way.