Bay Rd

Client

Project info

An example of how we challenged the category norm. Everyone else makes Peanut Butter the focus of the jar. But at the point of purchase, all you care about is crunchy or smooth. Bold handcrafted type, on a clear glass (returnable) jar, highlights the handcrafted product.

Deliverables
Awards
Brand Workshop
Strategy
Packaging
Copywriting
Silver - BEST Awards
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